L'Oreal Paris Double Extend Beauty Tubes Wins CEW Insider's Award

L'Oréal Paris’ Double Extend Beauty Tubes Mascara, a breakthrough in eyelash lengthening, has been recognized with the industry’s highest honor, taking home a Cosmetic Executive Women (CEW) Beauty Insider’s Choice Award for best in category, Makeup: Eye Product, Mass.

Awarded for its innovative “tubing” technology, Double Extend Beauty Tubes Mascara creates the look of salon lash extensions for up to 80 percent visibly longer lashes.

I tried the Double Extend, and it is a good, solid mascara, just not my favorite, and the main reason is the amount of time it takes to get the formula off your lashes. While I'm familiar with and like many of the "tube" mascaras out there, this one seems to require a lot more effort on my part to take off at night. It does, however, give you nice thick lashes, and it doesn't smudge, flake, or smear at all.

You can grab this one just about anywhere for the reasonable price of about $11.


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Meredith Edwards-Cornwall is the founder of online lifestyle websites RetrodivasBeauty.com and RetrodivasCloset.com. She is also known as @retrodiva on Twitter. She specializes in drinking large amounts of espresso, shopping, and enjoying social media. In all of her free time she writes for StyleBakeryMom.com twice a week, and does various other freelance gigs involving writing, designing, and generally being awesome. While she believes that success is indeed a job in New York, she currently resides in Virginia Beach, Virginia with her husband, two children, and two cats and has hung on to her day job.