Because they know you probably haven't done anything about that yet, and holy crap, what are you waiting for?
So, pop on over to www.avedathanksman.com and send an e-card. With the card, dad will also get a free Aveda Man sample and a chance to enter and win an Aveda set. Of course, there is something in it for you too, greedy. When you send the card, you are entered to win Aveda sets for you and dear old dad. Bonus!