It's Prom Season

Do you remember your prom? Mine was a long time ago, but I remember exactly how important it was.

Prom is a rite of passage for many high school juniors and seniors, one that they and their parents are still willing to invest in regardless of the economic climate, according a recent survey by DailyMakeover.com. In April, DailyMakeover.com surveyed female prom goers and found more than half of the respondents reported planning to spend at least $300 on their prom look, including makeup and a dress. .

Seventy percent of the respondents attending prom in 2009 are planning to have their hair professionally styled. According to 63 percent the respondents, the cost will be $50 or more. As for makeup, a quarter of the respondents will have their makeup professionally applied. Of those, more than half (57%) anticipate spending less than $50. While hair and makeup account for much of the cost involved in looking good for prom, the dress is an essential necessity. Forty percent of the respondents plan to spend between $100-200 on a prom dress, while 35 percent report planning to spend more than $200.

Additional Findings: Popular Looks for Prom
· The most popular hairstyles for 2009 are a loose, casual chic updo (30%) and down and straight (29%)
· Nearly 40 percent of respondents planned to wear their makeup light and natural on prom night, while a quarter of the respondents sought a more dark and dramatic look
· A quarter of the prom goers were not planning to emulate any celebrity looks this year
· The most popular celebrities prom goers planned to emulate this year were Taylor Swift and Vanessa Hudgens

The survey was conducted online in April and includes responses from 400 girls attending prom in 2009.